Home 4k New Sony 4k TVs start at $999, HDR at $1,299

New Sony 4k TVs start at $999, HDR at $1,299

Sony 43X800D 4k TV HDR
Image: Sony

Sony has revealed pricing and availability of their newest line of 2016 4k Ultra HD TVs. The suggested retail prices start at $999 for the XBR-49X700D — a 49″ class 4k Smart TV running the Android TV OS, home automation features with the Logitech Harmony Hub, and Google Cast. The two other models in the 700 series are basically the same except in larger classes: 55″ and 65″ priced at $1,499 and $2,299, respectively.

In addition to the Android TV functionality above, the 800 series also feature HDR support — the desirable boost in color depth and range of lightness that has yet to become a mainstream but well on its way. The 43″ Sony XBR-43X800D carries an MSRP of $1,299, while the 49″ 49X800D is listed at $1,499.

However, Sony promises a firmware upgrade that will add HDR support for the XBR-X750D and XBR-X700D TVs later this year. That means one could potentially get a Sony 4k TV with HDR capability for $999, if they are willing to wait.

The X800D, X750D, and X700D Ultra HD TVs are available to pre-order and will ship starting in July from Amazon, Best Buy, and other authorized dealers nationwide.

Models and Prices

XBR-49X800D, 49” class (48.5″ diag) , $1,499.99 MSRP

XBR-43X800D, 43” class (42.5″ diag), $1,299.99 MSRP

XBR-65X750D, 65” class (64.5″ diag), $2,299.99 MSRP

XBR-55X700D, 55” class (54.6″ diag), $1,499.99 MSRP

XBR-49X700D, 49” class (48.5″ diag), $999.99 MSRP

HD Report frequently features articles written by guest contributors who are experts in the industry. Our publication is listed in Google News as well as other tech and entertainment forums. If you would like to write a news article, review, or editorial please contact us.


Please enter your comment!
Please enter your name here


4k TV Deals

Hot Blu-rays!

1-Month Free!

New Articles

The World To Come Blu-ray, DVD, & Digital Release Dates

Here are the home media release dates for The World To Come (2021) starring Katherine Waterston and Vanessa Kirby. The movie has released to...

Netflix’s Umbrella Academy: Season One releasing to Blu-ray & DVD

Season One of The Umbrella Academy premiered on Netflix way back in Feb. 2019 (read our review), but now the series is finally getting...

HBO vs. HBO Max ‘The New Mutants’ HD Comparison

HBO Max is still stuck in HD land (with the exception of a few 4k titles) which doesn't exactly give it a competitive edge...

Deal Alert: Game of Thrones: The Complete Series on Blu-ray w/Digital Copies

When Game of Thrones: The Complete Series on Blu-ray was first announced the list price was, believe it or not, $282.99 US. Upon release in...

New Pre-Orders!

Support Us!