Sony has revealed pricing and availability of their newest line of 2016 4k Ultra HD TVs. The suggested retail prices start at $999 for theĀ XBR-49X700D — a 49″ class 4k Smart TVĀ running the Android TV OS, home automation features with the Logitech Harmony Hub, and Google Cast. The twoĀ other models in the 700 series are basically the same except in larger classes: 55″ and 65″ priced at $1,499 and $2,299, respectively.
In addition to the Android TV functionality above, the 800 series also feature HDR support — the desirable boost in color depth and range of lightness that has yet to become a mainstream but well on its way.Ā The 43″ Sony XBR-43X800D carries an MSRP of $1,299, while the 49″Ā 49X800D is listed atĀ $1,499.
However, Sony promises a firmware upgrade that will add HDR support forĀ the XBR-X750D and XBR-X700D TVs later this year. That means one could potentially getĀ a Sony 4k TV with HDR capability for $999,Ā if they are willing to wait.
The X800D, X750D, and X700D Ultra HD TVs are available to pre-orderĀ and will ship startingĀ in July fromĀ Amazon,Ā Best Buy, and other authorized dealers nationwide.
Models and Prices
XBR-49X800D, 49ā class (48.5ā³ diag) , $1,499.99 MSRP
XBR-43X800D, 43ā class (42.5ā³ diag), $1,299.99 MSRP
XBR-65X750D, 65ā class (64.5ā³ diag), $2,299.99 MSRP
XBR-55X700D, 55ā class (54.6ā³ diag), $1,499.99 MSRP
XBR-49X700D, 49ā class (48.5ā³ diag), $999.99 MSRP