Will Blu-ray prices come down as quickly as they did when HD DVD was around? No. Will consumers buy high definition Blu-ray discs at $29.99 and higher for new releases? No way.
Sure you have the early adopters, the one who bought players for $1200 and didn’t mind paying $35 for a disc. And, you have some who were waiting for the format war decision to be made, and are now willing to pay $399(Sony BDP-S300) for a player. But for the mass consumer, Blu-ray is still too expensive.
Now you can rent HD movies from Apple for $4.99. The high definition format is apparently 720p, which is upconverted to 1080p. The sound format is Dolby Digital 5.1 surround. The download takes forever though, unless you have cable internet …