Warner Bros. To Purchase Machinima In Full
Already an investor since 2014, Time Warner-owned Warner Bros. has signed an agreement to purchase the rest of the YouTube-based network Machinima for about $100 million. That number is just an estimate from an insider, however, as the financial terms of the agreement have not been revealed.
The purchase will allow Warner Bros,, who owns brands like DC and The CW, to expand their content to the network’s mainly young, video-game hungry audience.
Based in Los Angeles, Machinima already creates content for Amazon Prime, Playstation Vue, and The CW, as well as for its main channel YouTube.
The network is available across multiple platforms including Facebook and Twitter, and through both Google Android and Apple iOS devices.
Source: LA Times