The increase in subscription fees follows Amazon’s raising of the Prime Instant Video service yearly fee that jumped to $99 from $79. However, the Prime subscription fee includes unlimited free two-day shipping on most items and free books through the Kindle lending library.
Both companies face increasing licensing costs for premium content from film and television studios, and competition from other online video services such as Hulu (co-owned by Fox, Comcast, and Disney), and networks like HBO and Showtime.
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