Sony, Samsung & LG drop prices of 4k Ultra HD TVs

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This week several manufacturers dropped the prices of their 4k Ultra HD TVs, including Sony, Samsung, and now LG. But can $1000 bucks make a difference?

Leading the bandwagon, Sony reduced the price of their 55-inch model XBR55X900A by $1,000 to $3,999, and the 65-inch XBR65X900A by $1,500 to $5,499. Both models have been available at retailers and Sony’s online store since May, 2013. Sony’s flagship 84-inch XBR84X900 4k TV, however, is still priced at $24,999.

Samsung just starting shipping 55-inch and 65-inch models early this month. The prices of the 4k TVs were quickly adjusted to match Sony’s price reductions, although they are priced $500 higher than the proportional Sony models. The 55-inch UN55F9000 and 65-inch UN65F9000 are now priced at $4,499 and $5,999, respectively.

The just-released Samsung 4k TVs come nowhere near the $40k price tag of their flagship 85″ 4k TV. The UN85S9AFXZA, released in January, originally carried an MSRP of $44,999.

Now, we hear from CNET (via Twice) that LG will drop the price of their 55-inch and 65-inch models starting Sept. 1. The 55LA9700 and 65LA9700 will be priced at $4,999 and $6,499, respectively. The new prices show a price drop of $1000 for the 55-inch, and $1500 for the 65-inch LG models.

LG also has a giant-sized 84-inch 4k TV. But like Sony and Samsung is not budging on the price. The 84LM9600 is list-priced at $19,999.

Other manufacturers with 4k models on the market include Toshiba, Sharp, and the value-priced Seiki 4k TVs.

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About the Author:
Jeff Chabot writes about technology, broadcasting, and digital entertainment. You can also find him on Gameverse, Gadget Review, and Google+.