Sony begins selling Bravia 3D HDTVs

In addition, the company announces firmware updates for two Sony Blu-ray Disc players and home theater systems, a new Blu-ray 3D Disc player, and a new Blu-ray 3D home theater system.

Sony has announced pre-sales of their Bravia line of 3D HDTVs, now available at SonyStyle.com. At the same time, the company has released a firmware update for Sony BDP-S470 and BDP-S570 Blu-ray Disc players as well as Sony BDV-E570 and BDV-E770W home theater systems.

Sony’s 3D-capable HDTVs require active-shutter glasses, which sync with frames displayed on the TV. The better of the new 3D sets is the Bravia XBR-LX900 which has a built-in 3D sync transmitter and comes with two pairs of 3D glasses (nice!). The other models, the XBR-HX909 and KDL-HX800, will need a sync transmitter and 3D glasses which are sold separately.

The Bravia XBR-LX900 is available in both 52-inch ($4,000) and 60-inch ($5,000) models. The models feature Monolithic Design, Edge LED backlight, built-in WiFi, Bravia Internet Widgets and Qriocity (Sony’s new premium video service).

The XBR-HX909 series includes the 52-inch XBR-52HX909 ($4,000) and the 46-inch XBR-46HX909 ($3,500). Those models feature Sony’s Intelligent Dynamic full array LED backlight for better contrast and dynamic range. The models also include an RS-232c I/0 terminal for custom installation applications.

Finally, the Bravia KDL-HX800 series includes the 55-inch KDL-55HX800 ($3,400), the 46-inch KDL-46HX800 ($2,700), and the 40-inch KDL-40HX800 ($2,100). All models feature Dynamic edge LED backlight with local dimming for improved contrast and dynamic range.