By way of the Los Angeles Times this morning, it appears California is serious about limiting the amount of energy your big screen, hi-def TV consumes. In a push that will only cause TV manufacturers (after a bit of bitching, moaning and whining) to create televisions with better technology powering them, California is showing it’s still on the cutting-edge of the nation when it comes to issues of environmental sustainability.
While California talks up a cleaner environment and green-industry jobs, the Consumer Electronics lobby is doing a rather mediocre job of pushing back, obviously sensing that this is a no-win battle for them and it’s probably best to move on.
Though they talk of the consumer having the choice to make a greener decision via the green leaving their wallet, the CE industry is coming to the realization that the battle is futile and are already saying they can meet any reasonable standard California imposes on new television manufacture according to California Energy Commission guidelines.
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